Who needs THOSE “Smart” Toys ?

Gemsense has been following for quite some time the new Internet of Things (IoT) segment called  Toys-to-life  and decided to tap into this exciting and fun market. Our clients already use the technology  to develop SMART and CONNECTED toys for babies, kids and adults. Please watch one cool video from a NI-O toys application.


Walt Disney is developing Playmation – the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company.


Lego “dimensions” is a video-game toy hybrid product using physical LEGO characters and vehicles to unlock features in the game. It follows the toys-to-life format, in that the player has Lego figures and a portal which can be played within the game itself where it features characters and environments from 14 different franchises.

Nintendo’s Amiibo line of toys interact directly with video games supported by the Wii GamePad and New Nintendo 3DS series, As of September 30, 2015, Nintendo reports that 21.10 million Amiibo toys have been sold, along with 8.6 million Amiibo cards from the Animal Crossing series.

Hasbro, Lego, Nintendo and others apparently know their market… The booming toy segment known as “toys-to-life,” which didn’t even exist five years ago, is expected to propel global smart toy sales, including hardware and app content, to $2.8 billion in 2015, according to Juniper Research.

So who need THOSE “Smart” Toys? Apparently our kids… In a modern era where kids spend more than 7 hours a day connected to their Smart devices. Toys-to-life may help to bring back the physical aspect to the gaming, and enrich experience tenfold. Perhaps even assist our kid’s to become more innovative.

A few Israeli companies are also joining this marvelous and exciting era of SMART and CONNECTED toys. NI-O toys (http://www.ni-o.com/) is such exciting startup and one of our favorite clients. The company is creating personalized toys for kids with a clear mission statement to

“…unleash creativity among kids by empowering them to design their own 3D printed toys and enabling them to merge toys with interactive digital play…”

How does Gemsense support this huge market – glad you asked…

Our GEM BLUE AMBER sensor-computer platform makes ANY toy smart and connected. The technology uses motion sensors and Smart Bluetooth communication channels to connect between a physical toy and a smart device such as iPhone, Android tablet or a Smart TV. Our Groundbreaking Software Development Kit which supports all major platforms, Unity and Unreal engines, allows building an AMAZING toy app:

Just ask NI-O TOYS (and watch the video on the top AGAIN 🙂 )

Our next  product GEM RED AMBER which is going to be released soon will be even more amazing – this tiny (less than 1cm in diameter) platform will be OPEN hardware allowing you to connect ANY peripheral of choice – sensors, audio, human interfaces, etc… – making your toy ever more sophisticated and interactive with, of-course, full SDK support.


Gemsense makes the toys-to-life revolution easy and achievable to any maker, developer or company that wishes to tap into SMART and CONNECTED toys industry saving LOADs of resources and decreasing time-to-market by years…


Avi Rabinovich

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